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Sitecore is one of the leading enterprise-level content management systems built on ASP.NET, enabling web content editors and marketers to have full control over all aspects of their website from social integration and blog posts to advanced personalisation and e-commerce.
What is Sitecore ?
Sitecore is a leading digital experience software used by organisations globally to create seamless, personalised digital experiences. Sitecore is an integrated platform powered by .net CMS, commerce and digital marketing tools. Sitecore’s key product is the Sitecore Experience Platform (XP) which combines their powerful content management system (CMS) Sitecore Experience Manager and Sitecore Experience Database (xDB).
Sitecore is constantly evolving, with each update offering new innovative tools for its users. The cloud-first digital experience platform also offers shopping experiences through Sitecore Experience Commerce. The question, ‘what is sitecore?’ is a common one, and understandably as it’s often described as a web content management platform.
Why Sitecore ?
Sitecore is a fully featured, connected customer experience platform. You can do much more than just manage your online content. Out of the box you’ve functionality for:
- Tracking and analytics
- Building marketing campaigns
- Content optimisation
- Gaining a single view of individual customers
With Sitecore you can create, deliver and optimise for an end-to-end customer experience that spans acquisition, nurturing, conversion, retention and advocacy.
Do this through:
- Relevant content to help build engagement
- Timely offers to increase conversion rates
- Personalised communications to aid advocacy
- Social media for greater reach and amplification
- Easy enrolment to assets like newsletters and whitepapers
- Self-Service for users/customers